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ABOUT MIKE DONNELL 

 

            In 1989, following a 20 year career with two large Chicago public relations agencies, Mike Donnell opened Donnell Public Relations which specializes in providing general public relations and press relations counsel to a variety of industrial, professional, association, financial services and public sector clients.

 

            Mike follows a very results‑oriented, fundamental approach to public relations. Time is spent early on in each program developing key messages to be conveyed in all communications efforts

 

            Press relations techniques include the review of media editorial plans and the pursuit of interviews, by-lined stories, case histories and round up story placements that will convey a client’s message to influential audiences. The mix of media may include business publications, trade and professional journals, local/community newspapers,  radio and television as well as electronic magazines and news media web sites on the Internet.

 

            Extensive use is made of the Internet to conduct research and stay abreast of breaking news that may affect clients.  The web sites of magazines, trade associations, corporations and research organizations are visited frequently.

 

            The result of this approach is a public relations program that is based on timely, relevant conditions utilizing communications materials and news story suggestions that have tangible value for the client.

 

 
 
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