ABOUT MIKE DONNELL 

           Following employment in the public relations department of Lions International, Donnell  worked for 12 years in the Chicago office of Edelman Worldwide and 8 years with Ruder Finn Public Relations. He then opened Donnell Public Relations which specializes in providing general public relations, press relations, sports marketing and podcasting support to a variety of industrial, professional, association, financial services and public sector clients.

        Mike follows a very results-oriented, fundamental approach to public relations. Following the development of a key set of messages to be conveyed as well as an analysis of the key audiences to be reached,  key print, broadcast and digital press outlets are identified as well as direct communications vehicles to convey the messages to these audiences.

        Press relations techniques for most programs include the pursuit of interviews, by-lined stories, case histories and round up story placements across a broad media spectrum that will convey a client’s message to influential audiences. The mix of media may include national, regional and local business, trade and professional, print media,  radio and television, online media, blogs, and podcasts.  

        An ongoing effort is made to conduct research and stay abreast of breaking news that may affect clients. Local and national newspapers, trade and professional journals, television and radio news broadcasts and digital media.  Extensive use is made of the Internet to conduct research including visits to the web sites of magazines, trade associations, corporations and research organizations.